325.1 - LEADING & MANAGING INDIVIDUALS
325.3 - SOLVING PROBLEMS & MAKING DECISIONS
325.4 - COMMUNICATING EFFECTIVELY IN ORGANIZATIONS
327.1 - CREATING & MANAGING CUSTOMER RELATIONSHIPS
328.1 - DEVELOPING AN ENTREPRENEURIAL ENTERPRISE
329.2 - EXECUTING ORGANIZATIONAL STRATEGY
329.5 - USING INFORMATION SYSTEMS FOR COMPETITIVE ADVANTAGE
325.1.6: Organizational Effectiveness - The graduate analyzes the impact of organizational culture, stress, and structural design on the effectiveness of the organization.
325.3.1: Leading Change - The graduate describes the organizational change process and recommends strategies for implementing a change.
325.4.3: Multicultural Communication - The graduate recognizes cultural differences in communication and develops strategies and techniques to effectively communicate with internal and external stakeholders.
327.1.3: Customer Satisfaction and Customer Relationship Management - The graduate evaluates a firm’s customer relationship management practices and designs processes for maximizing customer satisfaction and loyalty.
328.1.1: Innovation—New Methods and Processes - The graduate selects new methodologies of doing things that will enhance efficiency and effectiveness, e.g., enhanced utilization of technology, process improvements, and innovation.
329.2.2: Corporate Culture - The graduate demonstrates knowledge of key concepts in managing corporate culture to achieve management purposes.
329.5.1: Strategy and Information Technology Systems - The graduate identifies strategic considerations for selecting and using information technology systems and tools.
In this task, you will develop a presentation with recommendations to the combined board of directors on key aspects of the merger process in “Utah Symphony and Utah Opera: A Merger Proposal” case study. The presentation will encompass the coming year’s strategic goals, assuming the merger happens.
The strategic goals for the first year include the following:
• Integrate the business process of the two companies
• Reduce overall expenses as a percentage of profit
• Retain key employees
• Maintain audience base for both the opera and the symphony
• Identify and pursue synergistic opportunities between the two companies
Prepare a multimedia presentation (e.g., PowerPoint, Keynote) (suggested length of 12–15 slides) in which you do the following:
Note: The slides in your presentation should include only the main points you wish to make, with more extensive information included in the presenter notes section of the presentation. Include slides that explain the objective of the presentation and lead the audience to the desired conclusion.
A. Compare the cultures of the two companies using the relevant values in the attached “Competing Values Framework.”
Note: It is not necessary to address each value individually. Rather, use the relevant values from the framework to draw a contrast between the two companies.
1. Compare how the organizational structure of each company differs in terms of distribution of authority and decision making.
2. Discuss what key factors will be critical in the new company’s culture to best ensure it supports the first-year strategic goals.
B. Propose an audience strategy for Anne Ewers to use when preparing to speak with the opera contractors and orchestra employees.
1. Prepare a message strategy for Anne to use to best ensure key members of the opera contractors and the orchestra employees are retained.
C. Recommend two technology tools that can be used after the merger to help the companies merge their administrative technology applications.
1. Map the implementation of these tools to the company’s strategic goals.
D. Include presenter notes for each slide.
Note: Presenter notes may be included either in the notes section of your presentation or may be in a word-processing document.
E. Include all in-text citations and references in APA format.
Note: Please save word-processing documents as *.rtf (Rich Text Format) or *.pdf (Portable Document Format) files.
Note: When bulleted points are present in the task prompt, the level of detail or support called for in the rubric refers to those bulleted points.
Note: For definitions of terms commonly used in the rubric, see the Rubric Terms web link included in the Evaluation Procedures section.
Note: When using outside sources to support ideas and elements in a paper or project, the submission MUST include APA formatted in-text citations with a corresponding reference list for any direct quotes or paraphrasing. It is not necessary to list sources that were consulted if they have not been quoted or paraphrased in the text of the paper or project.
Note: No more than a combined total of 30% of a submission can be directly quoted or closely paraphrased from outside sources, even if cited correctly. For tips on using APA style, please refer to the APA Handout web link included in the APA Guidelines section.
||Competing Values Framework
||Utah Symphony and Utah Opera: A Merger Proposal